Digital Transformation for Inclusive Business Development Project

Connecting Small Enterprises to Online Market

The Digital Transformation for Inclusive Business Development Project run by IE Foundation with the support of JPMorgan Chase Foundation covers a specific gap in the nowadays-technological society, implementing e-commerce and online marketing tools in very small (micro) business that are excluded from the opportunities available to entrepreneurs in the so-called “startup ecosystem”. Ten small business owners received online stores and support to develop their e-commerce strategies. The objective was to rise their sales and strengthen the quality of jobs. The long-term goal is to bring more stability to their businesses and help them generate new jobs in the near future, thus leading to a positive social impact.

This pilot project combined fieldwork and academic research to assess the impact on the small business owners targeted and codify the key lessons learned from the project. The evaluation consisted of a quantitative and qualitative assessment comparing control and treatment groups in the project. The quantitative impact evaluation indicates that participating in the project had a positive impact on the beneficiaries’ sales when compared with the average sales increase of the small businesses in the control group. In addition, the beneficiaries in the treatment group show greater confidence in their stores’ potential to generate revenue in the future. On the other hand, the qualitative assessment consisted of individual case studies of each of the beneficiaries. The knowledge generated was disseminated to other private organizations and public institutions also providing support to small business owners.

INFOGRAPHIC: "STEPS TO START SELLING ONLINE"(SPANISH VERSION)

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TIPS TO START SELLING ONLINE (SPANISH VERSION)

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FLYER TRANSFORMATION FOR INCLUSIVE BUSINESS DEVELOPMENT PROJECT

WORKSHOP "TIPS FOR SMALL BUSINESS OWNERS WHO WANT TO SELL ONLINE"

I. INTRODUCTION. HOW SHOULD I START?

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II Y III. TECHNOLOGY AND DESIGN

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IV. LOGISTICS AND PAYMENT METHODS

V. MARKETING AND SOCIAL MEDIA

YIRLEY DE CASTRO FROM LA PIEDRA DE MONET (BENEFICIARY OF THE PROJECT)

Video from Raúl Rebollo

Te Veo Online (Partner of the Project)